A Return to Nebraska Opens Business Opportunities

When JT Martin left Nebraska to move to California in elementary school, it was an interesting but intimidating change. Life shifted from the relaxed, enjoyable pace of his Norfolk community to the hustle and bustle of the Bay Area. “As a kid this was exciting, but I always looked forward to summers and holidays when we’d return to Nebraska,” said Martin. “Nothing felt better than landing at Eppley Airport, knowing we’d be surrounded by family and the things we loved.”

Martin found it hard to imagine returning to live in the Heartland despite enjoying his visits to Nebraska. After attending San Jose State University, he began working in the San Francisco tech industry. In 2017, his work led him from San Francisco to New York City, where he helped tech businesses reach clients through digital media and other advertising. At the time, he didn’t see how his career path could lead back to Nebraska.

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