The Retail Metaverse Is Heating Up. Here’s How Small Businesses Can Benefit

Many people, even retail experts who have been in the industry their entire careers are wondering, what does it really mean to be in the ‘metaverse’?

The metaverse exploded into the public consciousness in October 2021 as Facebook, Inc. changed its name to "Meta" and announced multibillion-dollar investments in metaverse technologies. Yet there are lots of cautious voices - Meta acknowledged that the metaverse "won't be built overnight," and it may take 10 to 15 years for metaverse products to be "fully realized."

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