Sweeney Finds Niche in Wedding Videography
1 Jan 2017
Downtown Loomis may soon become a one-stop shop for brides and grooms as a second wedding-related business will open there in the spring of 2017.
Andrew and Andi Sweeney purchased the front portion of the building at 303 Commercial St., which will house their Infinite Productions wedding videography business. It’s just down the street from the Bridal Isle, which has been located in downtown Loomis since 1984.
Andi, a former part-time family and consumer science teacher at Loomis Public Schools, started Infinite Productions Handcrafted Videos after realizing that wedding videographers are far and few between in central Nebraska.
She started producing wedding videos three years ago when her brother asked her to film and create a video of his wedding. That video sparked requests from other couples for wedding videos.
Andi’s niche is her same-day edits and viewing. She interviews couples ahead of the wedding asking them to share information about their first meeting, first kiss and the engagement. On the wedding day, she films the entire day’s preparations and the ceremony. Amazingly, she presents the entire video – including the walk down the aisle and wedding vows – just a few hours later for the entire reception audience to view.
“People at the reception were just like blown away,” Andi said about the first video she created. “They thought it was really neat and said it had really great music and they liked the interview.”
Infinite Productions officially opened for business June 2014 as is currently based out of the couple’s home in rural Loomis. In 2015 and 2016, Andi was booked for 20 weddings each year, and in 2017, she is already booked for her annual goal of 18 weddings and has had to turn away business. And the business has expanded beyond weddings as she has filled requests for several harvest videos for local farmers and is now being asked to film commercials and videos for nonprofits and area businesses.
Because of that growth, the Sweeneys decided a storefront was needed. After looking at several building options in area towns, they decided on their own town of Loomis.
“Ultimately, we wanted it to be in Loomis,” Andi said. “Our kids go to school there.”
They have already started renovations and are hoping to open at the new location in late February or early March.
Although her target audience is couples between Grand Island and Denver, many of the couples who have hired her for 2017 weddings are from Lincoln and Omaha. She is excited to host them in Loomis at her new store.
“It will be neat because the people will be driving to Loomis for interviews so they can experience a small town,” Andi said.
Andi’s husband, Andrew, is a farmer and has been an instrumental business partner helping her with business, marketing and technical advice and being the “muscle” of the business, carrying equipment and accompanying her at each wedding.