null Skip to main content.
Phelps County Development Corporation Logo
  • Facebook
  • Linkedin
  • X-twitter
  • Youtube
    • Site Selectors
      • Location Advantages
      • Iron Horse Industrial Park
      • Available Properties
        • Real Estate Submission Form
      • Target Industries
      • Major Employers
      • Workforce & Talent
      • Market Research
      • Incentives
      • Water & Natural Resources
      • Market Profile
      • Market Magazine
      • Why Nebraska?
    • Business Services
      • GO! Programs
        • GO! Business Programs
        • GO! Dream Programs
        • GO! Home Programs
        • GO! Work Programs
        • GO! Build Program
      • Financial Assistance
      • Workforce Development
      • High Demand Job Scholarships
      • Business Education
      • PCDC Builders Bureau
      • Retail Opportunities
      • Be a Franchise Owner
    • Phelps County
      • Why Phelps
      • Relocation Assistance
        • GO! Home Programs
        • Quality of Life
        • Community Guide
        • Community Resources
        • Community Profile: Snapshot
        • Local Media
        • Why Nebraska
      • Workforce & Careers
        • Start your Career
      • DG Fuels
    • About PCDC
      • PCDC Strategic Plan
      • PCDC Board of Directors
      • PCDC Professional Staff
      • Contact
      • Accomplishments & Reports
        • Economic Indicators
      • Partners
    • In the News
      • Phelps County Business Journal
      • GO! Newsletter
      • Video/Audio Gallery
      • Sign Up for Updates
    • New Housing
    Phelps County, NE In the News
    1. Home
    2. In The News
    3. Pcdc Plans Aggressive Pursuit Of New And Expanded Businesses
    • Facebook
    • Twitter
    • LinkedIn
    • Email
    • Print
    PCDC Plans ‘Aggressive Pursuit’ of New and Expanded Businesses main photo

    PCDC Plans ‘Aggressive Pursuit’ of New and Expanded Businesses

    December 4, 2019

    A nationwide data, marketing and recruitment firm completed the “Discovery Phase” of its work with Phelps County and compiled a detailed report that will guide PCDC in its efforts to recruit new retailers.

    Retail Strategies presented its first report to PCDC staff in mid-November. The report details the county’s demographics, current businesses, local real estate options and compares Phelps County’s retail offerings to similar-sized areas.

    The report is a “starting point to begin a more robust and proactive marketing effort to retailers, brokers, developers and key industry contacts across the nation on behalf of the community.”

    PCDC’s newly created Retail Recruitment Committee, headed up by local attorney Nate DeWald, will review the report in December and begin formulating an action plan.

    “Our goal is be ready to hit the ground running in January,” Tillery said. “We're going to be aggressive in the pursuit of new and expanded businesses.”

    With the help of the Retail Strategies report, PCDC will refine recruitment targets and craft a marketing plan.

    Based on consumer buying patterns both in and out of the county, the report showed opportunities for Phelps County in three areas: restaurants/food and beverage, apparel and general merchandise.

    Although there is some concern that the need for brick and mortar stores will continue to decline as more people shop online, the report debunked that idea.

    According to Retail Strategies, one in four jobs nationally is in retail.

    “Retail builds on retail,” the report said. “Retail economic impact adds up quickly. Retail attracts the workforce that attracts the primary jobs. Retail influences executives looking to locate their company in your community. Retail enhances quality of life that brings your children home. “

    The report said that although online sales have grown and are important for retailers, e-commerce captured just 9.4 percent of sales nationally in 2019.

    Other interesting retail stats:

    • 78 percent of consumers prefer to shop in store, and 73 percent want to try on or touch merchandise before a purchase.
    • The average time spent in a brick and mortar store is 54 minutes, while the average time spent on a single retail website is 38 minutes.

    Tillery said PCDC’s work with Retail Strategies will also benefit current local retailers to help them better understand their market, see where there customers come from and how large their potential market could be.

    “We can drill down into purchases and products sold with great detail,” Tillery said. “It will help them understand what customers want that may not be on their shelves.”  

    Retail Strategies partnership with PCDC features on-demand reporting. The company can analyze and prepare data on behalf of PCDC at any time to help identify and execute opportunities within the market.

    “Persistence and education are key to growth,” the report said. “We have developed tools that help us stay in constant contact, sharing our efforts and current retail trends with you, as well as strong marketing, to increase our odds of success.”

    Retail Strategies will create marketing materials representing Holdrege and Phelps County and its opportunities and will promote the county at more than 15 conferences annually.

    The company did caution that retail recruitment requires time and patience and that on average, it takes 18-36 months to close a deal with a new retailer.

    Demographic information about Phelps County in the report included:

    • Phelps County population – 9,175
    • Phelps County daytime population – 10,953
    • Population estimate in a 15-mile radius – 10,583 people
    • Average home value in 2019 – $144,259
    • Median household income in 2019 – $55,541
    • 29 percent of Phelps County households are one-person households
    • 39 percent of Phelps County households are two-person households
    • Average employee salary – $46,506 (35% white collar/$62% blue collar/3% unclassified)

    For more detailed information about the Retail Strategies report, please contact Ron Tillery at Ron@PhelpsCountyNE.com or (308) 995-4148.

    Fast Fact Photo
    1. Title

    Phelps County Communities

    1. Title
    Fast Fact Photo
    2. Atlanta

    Atlanta

    2. Atlanta
    Fast Fact Photo
    3. Bertrand

    Bertrand

    3. Bertrand
    Fast Fact Photo
    4. Funk

    Funk

    4. Funk
    Fast Fact Photo
    5. Holdrege

    Holdrege

    5. Holdrege
    Fast Fact Photo
    6. Loomis

    Loomis

    6. Loomis

    #phelpshelps

    Contact Us Today!

    Phelps County Development Corporation Icon Nebraska Economic Certified Community
    Phelps County Development Corporation 502 East Avenue P.O. Box 522 Holdrege, NE 68949Phone: (308) 995-4148 pcdc@phelpscountyne.com
  • Contact Us
  • Private
  • Site Map
  • © 2025 Phelps County Development Corporation. All rights reserved. Economic Development Websites by Golden Shovel Agency.
    Add to Report
    View Custom Report
    Sign Up to Receive News & Updates! Click to go to news and updates