America Still Needs Vibrant Small Towns
Owning a franchise allows you to go into business for yourself, but not by yourself.
A franchise provides franchisees (the individual owner/operator) with a certain level of independence where they can operate their business. A franchise provides an established product or service which may already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily takes years to establish.
A franchise increases your chances of business success because you are associating with proven products, methods and marketing expertise. Franchises often offer consumers the confidence of a certain level of quality and consistency due to proven business practices that are delivered through the franchise agreement.
Franchises offer important pre-opening support: site selection, design, construction, financing, training, and a grand-opening program. Franchises offer ongoing support: training national and regional advertising operating procedures, operational assistance, ongoing supervision and management support, increased spending power, and access to bulk purchasing.
Franchisees must be careful to balance restrictions and support provided by the franchisor with their own ability to manage their business.
BUXTON MARKET RESEARCH
PCDC has access to powerful market research that can assist potential franchise owners and others who want to establish their own business. Buxton can measure spending patterns within a trade area to determine product mix and then tailor marketing programs to households most likely to purchase. Leakage and surplus sales reports identify market voids and opportunities.
The Buxton research is provided at no cost to Holdrege and Phelps County businesses.